What Are the Top Social Media Platforms For 2021

What Are the Top Social Media Platforms For 2021

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Many social media platforms keep popping up as the day goes by; a search on Google today on “social media platforms for 2021” will bring out many results, but the question is, which of the platforms are best? Are they worth your time and effort? Are they suitable for your business? Do they have a bright future?

There are specific metrics to guide you when looking for a social media platform to join and grow your brand or business. These include the barrier to entry (how difficult to start a brand and grow), the future of the platform (will it stand the test of time) and the potential for monetization (can you make any profit from it). Social media platforms have the potential to give global visibility to your brand overnight.

In this article, we will look at the best social media platforms for 2021 that have the potential to give your brand global visibility, increase sales and engagement at the same time. These platforms have gained publicity from all news outlets, gained a large user base, and attracted many investors.

For each platform, we’ll look at how it works, the barrier to entry, the potential of monetization and the future of the platform.

 

Best Social Media Platforms For 2021

  • Facebook
  • Instagram
  • TikTok
  • YouTube
  • LinkedIn
  • Pinterest
  • Clubhouse

 

1. Facebook

Monthly Active Users of Facebook: 2.7 Billion

The giant of all social media networks is Facebook. The introduction of Facebook to the world changed the whole internet game. Internet was used majorly for educational and business research and was adopted by most western world countries. But the introduction of Facebook changed how people socialize, how people do and market their brands, and many more.

Facebook has more than half of the world’s population using its platform every day. Most brands, businesses, marketers, and influencers have used the platform to gain massive visibility for themselves.

It is one of the biggest social media platforms globally and one that has immense potential when it comes to advertising.

However, if you are looking at building your business or personal brand on this social media platform in 2021, and you are not considering using its advertising features, then Facebook isn’t the platform for you.

The barrier to Entry: 2 out of 5 stars

Potential of Monetization: 3 out of 5 stars

Future of The Platform: 4 out of 5 stars

 

2. Instagram

Monthly Active Users of Instagram: 1 Billion plus

Instagram is one of the fastest-growing social media platforms on the internet. Businesses, marketers and influencers mainly use it to grow their brands. It was built with the idea of a photo-sharing social networking site, but it has evolved to become one of the best marketing social media platforms, which receives many engagements from users daily.

The platform helps build strong brand visibility and identity. Contents that perform well on the platform are mostly photos and videos, and it doesn’t allow link clicks in post.

It recently introduced other features like Instagram stories, Reels and Live features to give brands, marketers and influencers more ways to be creative on the platform and engage their audience. The platform allows the use of hashtags, which provides creators with the opportunity to reach more people on the platform.

The platform is viral among the youth. According to a report from Statista, 32% of the platform’s users are between the ages of 18 to 24 and 33% of users are aged between 25 to 34.

It gives businesses access to its advertising feature to boost their content to reach more people and make more sales. The advertising platform works like that of Facebook.

The barrier to entry: 2 out of 5 stars

Potential of monetization: 3 out of 5 stars

Future of the platform: 5 out of 5 stars (shopping and monetization brings people to the platform, so the more the features grow, the brighter the future

 

3. TikTok

Monthly Active Users of TikTok: Over 689 Million

TikTok is a video sharing social media platform that allows creators to post short-form video content on the platform.

The video-sharing social media platform has become so popular within a short span among the young generation since its launch in 2016.

Businesses can leverage TikTok to show a quick video about their latest products or how to use their products, influencers can use it for a quick product review for partnered brands, and many more.

You can find many short videos on the platform, including comedic skits, viral dances, product reviews and quick tutorials.

There is a TikTok advertising feature for business to leverage on it and get more visibility for their products and services.

The barrier to entry: 5 out 5 stars

Potential of monetization: 3 out of 5 stars

Future of the platform:3 out 5 stars

 

4. YouTube

Monthly Logged-In Users: Over 2 Billion

YouTube is one of the best and largest video-sharing social media platforms on the internet.

The platform allows users to upload videos and gain views, likes, and comments from their subscribers.

In addition to uploading videos for views and interactions, you can use the platform to host your videos that you will embed on your website. It also gives users the option to host live shows on the platform.

Aside from using it to grow your business, you can also monetize your visual content using AdSense on the platform.

The barrier to entry: 1 out of 5 stars

Potential of monetization: 5 out of 5 stars (AdSense, Affiliate, Brand partnership, Product promotion)

Future of the platform: 5 out of 5 stars

 

5. LinkedIn

Global Monthly Active Users: Over 740 Million

LinkedIn is a popular social media platform for professionals and a B2B audience. The platform helps professionals to connect with members from different fields of work to connect and expand their network.

Businesses can use this platform to capture leads and acquire clients while connecting with other relevant businesses.

It allows its members to showcase their expertise on the platform while searching and applying for jobs.

You can also use the platform to show behind the scenes of what is happening at your business, your culture, how employees work, what you believe in, and many more.

The barrier to entry: 4 out of 5 stars

Potential of monetization: 5 out of 5 stars

Future of the platform: 4 out of 5 stars (When organic reach starts going down, it might affect the usage of the platform unless the developers come out with innovative ways to keep users on the platform)

 

6. Pinterest

Monthly Users of Pinterest: Over 400 Million

Pinterest is a visual sharing social media platform used mainly by eCommerce owners, affiliate bloggers, home décor bloggers, digital product marketers, and many more to share images of their products to attract potential customers to their product pages.

Users on the platform can create visuals to showcase their product with short descriptions (product description) and add a link (product page) to send potential customers to purchase the product.

It also has an inbuilt shopping feature that makes it easier for brands to promote their products on the platform.

As a business, you can leverage their advertising options to reach more audience with your products. It’s a much effortless way to drive traffic to your product pages and increase sales.

The barrier to entry: 3 out of 5 stars

Potential of monetization: 3 out of 5 stars

Future of the platform: 4 out of 5 stars

 

READ ALSO: 8 Simple Ways To Build An Effective Social Media Marketing Strategy

 

7. Clubhouse

Weekly Active Users: Over 2 Million

Clubhouse is an invite-only audio-sharing social voice app that has gained more popularity among top celebrities, influencers and thought leaders since its launch. It allows users to move from one virtual room to another, discussing social issues, Entertainment, Arts, Culture and Sports.

The platform has made it possible for people worldwide to connect and interact with each other using the power of voice.

It is currently available to only iOS users, and a user can only join the platform through an invitation from a user who has already joined the platform.

The barrier to entry: 1 out of 5 stars

Potential of monetization: 1 out of 5 stars

Future of the platform: 2 out of 5 stars

 

8. Twitter

Monthly Active Users: 330 Million

Twitter is a fast-paced social media platform that lets users engage in trending news and stay on top of trending topics.

Because of its nature, it works well for publishing firms that create and publish content daily.

Content on the platform moves very fast, so to be able to get your content in front of many users, you need to share the same content two to four times a day.

Sharing blog, articles, and product page links on the platform are effortless. You can quickly build your reputation on the platform and be seen as a thought leader if you consistently tweet relevant and valuable industry content to your followers.

The barrier to entry: 4 out of 5 stars

Potential of monetization: 3 out of 5 stars

Future of the platform: 4 out of 5 stars

 

9. Reddit

Monthly Active Users: Over 1.3 Billion

Reddit is a social media platform that allows users to interact with each other in subreddits based on their interest. You can find subreddits on any topic you can think of.

It also serves as an aggregator platform for news since users share relevant news from different sources. Users will engage with the news item, comment on it, upvote and downvote it.

Bloggers can use Reddit as a tool to find content ideas for their new blog post.

Reddit offers advertising options for businesses to get their products in front of an interested audience.

Most of its traffic comes from the US, UK and Canada.

The barrier to entry: 2 out of 5 stars

Potential of monetization: 1 out of 5 stars

Future of the platform: 4 out of 5 stars

 

10. Quora

Global Monthly Users: 300 Million

Quora is one of the biggest questions and answer social media platforms on the internet. Users can ask questions on any topic and have them answered by other users on the platform. The question any topic, including career, politics, sports, marketing and mythology.

If you have any questions that you can’t find an answer to, you can post them on Quora under its related category. You can as well send answer requests to industry experts.

You can show yourself as an authority by answering all questions relevant to your industry.

Quora has advertising options to help your business reach a new targeted audience.

The barrier to entry: 4 out of 5 stars

Potential of monetization: 3 out of 5 stars

Future of the platform: 4 out of 5 stars

 

Conclusion

Selecting the right social media platform for your business depends on your business goals and what the social media platform is capable of doing for your business. If you are a business looking to make more profit on social media, then LinkedIn is your go-to social media platform to build your presence.

Once you have chosen the type of social media platform to join, you will need to prepare your content for the platform and determine how often you would be posting.

You know which platforms are worth your time, their barrier to entry, the potential of monetization, and the platform’s future, so you can go ahead and select the ones that align with your goals and move with them.

Kelvin Nii Ayi Aryee

I am a Social Media Marketer and Consultant and my aim is to help businesses and startups use the power of social media to increase their marketing effort and build a strong audience for their brand. I do this by implementing various social media marketing strategies to bring in more sales, traffic and leads for businesses through various social media platforms. Specialties: Social Media Marketing, Online Marketing, blogging, Affiliate Marketing and Email Marketing.

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