Hosting webinars has been one of the marketing strategies that few marketers use in converting their audience from leads to moving them to their sales funnel. They organize these webinars with the help of webinar software platforms.
As a startup, webinars can be a great addition to your marketing strategy. You can use webinars to attract and convert your audience into paying customers.
Your startup can move to another level with the organizing of webinars in multiple circumstances. Let’s look at a few:
- You can use webinars to reach a new audience. Marketers and businesses organize webinars to give out valuable content. When people find out that you are giving a lot of value for free, they will join your webinars to access the content. When you hook them with your content, then you introduce your startup to them.
- Webinars can also help you collect valuable feedback from your audience/customers and improve your products and services.
Whatever your startup’s objective is, webinar software platforms can provide features that will help improve your business.
However, testing and reviewing the best webinar software platforms for your startup can be a hectic task to do, that is why I have curated a list of some of the best webinar software that will help improve your startup.
Let’s get started.
What Is Webinar Software?
Webinar software is a software used to organize online meetings, conferences, live presentations, or any event organized online and attended by a particular audience.
Many marketers and startups prefer webinar software because it has exceptional features which allow you to customize and modify the online event according to your requirement. The software helps make the webinar more interactive and engaging.
What Is The Best Webinar Software?
The best webinar software can make organizing a video event comfortable and stress-free. It should allow you to record the event, share files, and follow up on your prospects quickly.
In my opinion, I curated what the best webinar software is, and they include Demio, GoToWebinar, WebinarNinja, Livestorm, EasyWebinar.
A useful webinar tool will help your startup deliver top-notch video quality, the ability to automate the sales process and engage with your leads.
Here are the best-curated webinar software platforms for startups.
Webinar Software Platforms For Startups
- Cisco Webex
Best webinar tool with automated replays.
Demio is one of the best webinar software out there for marketers, startups, non-profits, and educational institutions.
The webinar software offers a robust platform with a no-download webinar for your audience and an array of marketing tools for leads generation.
With their customized page feature, you can add your logo and brand colours to put your brand in front of your audience in the webinar room. Other live conference features like webinar replays, live webinars, automated webinars, and page registration will make your webinar a success.
Demio also allows you to run Q&As, interactive polls, share documents, and much more, while your webinar is live.
- Automatic registration reminder
- HD streaming and screen sharing
- Private/public chat
- Customizable registration page
- Easy to integrate with other marketing tools
Second best webinar software for marketers and startups.
WebinarNinja is an all-in-one webinar platform that provides you with all the features you will need to run your webinar.
If you are looking for a powerful webinar tool to grow your startup or brand, then WebinarNinja is your saviour. It is used and trusted by big brands like AppSumo, Printful, Baremetrics, and more.
They provide four webinar formats, such as:
- Live – Broadcasting with a live audience
- Automated – Playing/showing webinars recorded earlier
- Hybrid – Showing live and recorded videos
- Series or Summits – Episodes of webinars combined
- Live, Automated, Hybrid, and series webinars
- Screen sharing
- Run Q&As, polls, offers
- Block attendees
- Email automation & notifications
- Custom registration & thank you pages
- Custom registration form
- STARTER: $39 / month. (100 Live Webinar Audience)
- PRO: $79 / month. (300 Live Webinar Audience)
- PLUS: $129 / month. (500 Live Webinar Audience)
- POWER: $199 / month. (1000 Live Webinar Audience)
WebinarNinja is an excellent software with exceptional webinar features that allow you to create webinars quickly and with ease.
GoToWebinar is for hosting a live webinar by corporate institutions.
It is an alternative to the popular Demio.
If you want a webinar software that will take your headache away whenever you have to organize a live event, then GoToWebinar is for you.
All you have to worry about is how you reach out to your audience and the growth of your startup; GoToWebinar will take care of the rest.
GoToWebinar is a great all-round webinar software for marketing, and it is easy to setup.
Just select the date for your webinar and leave the rest to the software.
It allows you to reach new and more audience on its GoToStage, where it gets millions of visitors on that platform each year.
With its impressive features like surveys, polls, automatic email invitations, and more, you can ask more questions from your audience, follow up with emails, record the webinar, and reuse it for other sections.
- Live webinars
- Analytics on performance and attendees
- HD video quality
- Automatic email invitation
- Surveys and polls
- GoToStage sharing to boost engagement
- Limited participants on the Starter plan (100 participants)
- Prices go higher as you increase participants.
They are used for running branded custom webinars.
ClickMeeting is a popular browser-based webinar software platform with an exceptionally user-friendly interface that delivers impressive results.
You can take your startup projects to the next level and make them more efficient by organizing customer-generated webinars.
It is best suited for startups and medium-sized businesses. It is an easy-to-use video conferencing tool with no-install. The software provides easy-to-follow instructions to set up the webinar effortlessly, without any stress.
ClickMeeting is an intuitive platform that gives you options for customized invites and automated webinars.
- Polls & surveys
- Screen sharing
- Webinar attendee data
- Webinar performance rating
- HD streaming
- Simultaneously stream on Facebook or YouTube
Plans & Pricing
Suitable for live training and Product Demos.
Livestorm is a simple yet a robust webinar software platform built for effectiveness and strong video communication. Everyone can use the software, including startups and big enterprises.
They are trusted and used by big brands like Spendesk, PayFit, WPP, Jobber, and more.
Livestorm webinars can be organized on any browser and accessed on all devices such as mobile phones, tablets, laptops, and PCs.
The webinar platform understands the power of engagement, so it allows you to use features like polls, Q&As, and up-votes in your webinars to interact with your audience.
There is no registration or account creation for people who would like to join your webinars. They have to click the link to your webinar, and they will be connected.
Apart from running live, on-demand, and automated webinars, it provides you with features like email automation, sending promotional emails, and checking your emails’ status. It is 100% GDPR-complaint.
- Browser-based webinars (no software downloads)
- You can easily share your screen with attendees.
- Unlimited replays and storage capacity
- Q&As and polls
- Analyze the performance of webinars
- Custom registration page to convert better
- Automatic email reminders sent on your behalf
- Supports multiple languages
- Ability to show notifications when you answer your audience
- Show CTAs in your webinars to make your audience take action.
Easy-to-use webinar software platform.
New to organizing webinars? No worries. EasyWebinar makes you run a successful webinar with five easy steps. It has an all-in-one solution for webinars (live & automated).
It is not just a webinar software platform but also integrated powerful marketing strategies to connect with your audience, engage with them, and optimize your campaigns.
The webinar software platform provides powerful features that allow you to grow your email list, generate leads, onboard new customers, sell products, product demos, MLM recruitment, and many more.
Their customer tracking tools help you connect with your prospects, convert them to paid clients, and keep them coming back.
- Live streaming with no delays
- Automated webinars that work to generate leads daily
- HD screen sharing including presentations, browser windows, and more
- Q&As, and polls to engage your audience
- Up to 100 attendees for the basic plan
- Advanced Analytics
- Integrates with marketing tools like Get Response, Mailchimp, Aweber, etc.
Allow EasyWebinar to increase sales and build a lasting customer relationship for your startup.
All-in-one video conferencing platform that includes live broadcasting.
Zoom provides rich video conferencing features for startups and corporate businesses. The webinar tool also caters for live broadcasts with a couple of speakers waiting to have their session.
Zoom is one of the most affordable best webinar software platforms on the market. It has a user-friendly interface which makes it easy to use. It also has cloud-based storage, which keeps a backup of your webinar sessions and gives you instant access whenever you need them.
There is a section for chats, both private and public, so that there will be interactions during the webinar session.
You can integrate it with your Microsoft Outlook and Google Calendar.
- HD video streaming
- Audio recording
- Screensharing option
- Cloud storage to back up your webinar sessions
- User-friendly interface
- Allows access to 100 participants for free with 40 mins limit.
- Webinar automation isn’t available on Zoom
- There is a cost that comes with low prices.
- No robust marketing features as compared to the others on top of the list
8. Cisco Webex
Generate powerful and effective webinars.
Cisco Webex is a powerful video conferencing platform known for its user-friendly interface, mobility, and compatibility across devices and browsers.
Aside from webinars, it allows you to host online meetings, live and recorded training sessions, and the ability to give remote support. Its features allow a high level of user customization that will suit your business.
It offers a cloud-based platform that guarantees top-notch data protection.
- The free plan allows up to 100 participants
- Stream for 40,000 audience
- Q&As, surveys, and polls
- HD video quality
- Cloud-based system
You can customize your invitations and registration page to match your brand. This can grab the attention of the audience to your startup.
Benefits Of Webinar Software Platforms
Using webinar software platforms comes with a lot of benefits.
Let’s look at some of the benefits:
- It Is Economical
Organizing a webinar is very economical.
You don’t have to invest in any physical meeting space and decoration. All you need to organize a webinar is a reliable webinar software, webcam, fast internet connection, microphone, content, and your audience.
All these tools are less expensive as compared to renting a physical meeting space. You can rely on the cost-effective webinar software in organizing your online events and invest the rest of the money in your marketing needs.
All you need to do to get your audience to attend your live event is just a click on a link to your webinar.
- Audience Expansion
Webinars allow you to connect with people from all over the world with just a click of a link.
Unlike physical meetings and workshops where one has to travel from his/her country for them to attend the event, the webinar allows them to participate in the event in the comfort of their homes or wherever they find themselves.
If some of your registered audience could not attend your live event, you can send them the URL of your recorded webinar or make them download it on their devices and watch it at their convenience.
- Build Authority
A webinar is another way by which you can show your audience that you are an authority in your industry.
As you keep organizing webinars and sharing valuable content with your audience, your brand will always be in front of your audience. You will be the first contact they will go to if they need a service or information about your industry.
Being seen as an authority in your industry will boost sales in the long-run as customers will be retained, and more will be attracted.
- High-Quality Lead Generation
Marketers and small businesses use webinars to get high-quality leads.
When you organize a webinar, you attract potential customers, so it becomes accessible to follow-up on them, if they don’t become customers after the webinar. They are now your warm audience, and it is easy to convert a warm audience than a cold audience.
Many webinar software has marketing and leads generation tools, which will help you carry out the task.
- Build Lasting Customer Relationships
A webinar allows you to build a long-lasting relationship with your audience, customers, businesses, etc.
This opportunity has been there for a long time with a networking event, but the time you get to do your introduction and connections is minimal since people will have to attend to other pressing issues after the networking event.
Webinars, on the other hand, give you more time to connect with your audience, prospects, customers, etc. you get more time to introduce your brand and also build connections with them.
Tips For Using Webinar Software
- You must research and know your audience.
- Use the analytics provided by the webinar software to understand how your audience reacts to your content
- Make your webinars short and precise.
- Put some urgency on your webinar promotions.
Webinars give startups, medium-sized businesses, and big brands the means to connect and interact with their audience from all over the world.
From the corner of your room, you can connect and introduce your startup to your target audience at a meagre cost.
The best webinar software platform for your startup depends on your startup needs. However, you can take advantage of the free trials that many of them offer to test the features and see which one suits your needs.