Social media started as a platform to connect with family and friends; little did we know that it would create careers for people. The term social media marketing was not in the picture. It didn’t exist. A lot of folks were reluctant to even sign up on this platform.
Now, social media has become part of our marketing activities as a business or entrepreneur. We now rely on social media managers to take care of our social media activities. Social media managers are more important in this social media era since we need them to connect customers with brands, create brand awareness, create valuable and engaging content, increase brand loyalty, and identify opportunities. Since they have many important tasks to handle, they also have to possess specific skillsets and traits.
Like any marketing agent, social media managers perform a lot of tasks, so possessing these skillsets and traits will help them in the performance of their duties.
Essential Skills Every Social Media Manager Needs
In this article, I have listed the essential skills every social media manager needs to possess. If you are a business owner looking to hire a social media manager for your brand, consider these skills as a checklist in hiring one. If you are also interested in becoming a social media manager, let this article guide you and make it a must to develop these skills as you go through the journey of becoming a social media manager.
So, let’s look at the skills that every social media manager needs to have in other for you to be successful in this field.
- Master Copywriting
- Master Analytical Skills
- Must Be Creative
- Design skills
- Community Management Skills
- Leadership skills
1. Master Copywriting
Copywriting is the ability to use written words to persuade, influence, engage, and extend relationships with a customer or customers. Mastering copywriting helps you to craft captivating, engaging, and inspiring copy that will hook your audience.
As a social media manager, it is vital to have this skill because you will be required to write short content for the various social media channels you handle. They can be articles, captions for products, descriptions, and images. The content needs to hook your audience and persuade them to take various actions on your post, including sharing, commenting, and liking.
A lot of content is being created and distributed on social media every day, so to make your content stand out and attract your target audience, you need to create a short, attention-grabbing copy. A social media manager can achieve this with copywriting skills.
As a social media manager, you should also optimize content for each social media network because content types vary on all social networks. Some social networks prefer images; others prefer videos, so you should know what works best on each network and create the right content for it.
Tips for writing great copy as a social media copywriter
- Write attention-grabbing headlines
- Understand your audience
- Use bullets
- Make specific claims
- Tell them what to do/where to go
- Use testimonial
- Add urgency
2. Master Analytical Skills
Social media managers need to understand and interpret analytics to the brands that they are managing their social channels and also be able to use those analytics to measure their marketing efforts. Possessing this skill as a social media manager is very critical in performing your duties.
Every social media marketing strategy is planned to achieve a positive ROI, and analytics makes it easy by letting you know all the activities that goes on within your audience whenever they come into contact with your content. So, you can know what type of content works best for your brand.
Having analytical skills will help you measure various metrics (such as likes, shares, comments, community growth, leads, traffic, and conversions). Knowing and understanding these metrics will help you get detailed insight into your social media marketing effort. You will know what strategies are working and those that are not working.
A good social media manager should be able to use his analytical skills to understand the various metrics and craft a better marketing strategy with the feedback that he/she gets from the analysis.
3. Must Be Creative
Creativity is a skill that must be acquired by social media managers. Creativity helps you to create creative content that will increase engagement from your audience.
Having a creative approach towards social media will help you craft content that will be able to stand out from the crowd and draw more engagement and reactions to your content.
Every marketer has the task of creating content to increase engagement, but a creative marketer creates content that increases exposure, coverage, and customer base.
As a social media marketer, don’t just create content but add your creativity to create content that will stand out.
4. Design Skills
Visual content such as images and videos tend to get higher engagement as compared to plain text. Engagement for content with plain text keeps declining, so it important as a social media manager to add visuals to your content strategy.
Besides getting your content shared and liked, visual content has a chance of creating a lasting impression in your audience’s minds. People remember visual content more than they do with plain text content.
You don’t have to be a professional graphics designer or video editor to be able to create professional visual content. Just a simple design skill that you can use to craft something beautiful and stunning.
Fortunately, there are countless design tools available that will help you create visual content easily and quickly. There are design tools created for laptops and smartphones. So, if you don’t own a computer, you can use your smartphone to design your visual content.
Mobile Graphic Design Apps
- Adobe Spark Post.
- Infinite Design.
- Autodesk Sketchbook.
- Adobe Photoshop Sketch
- Adobe Illustrator Draw.
Design apps for Windows
- Adobe Photoshop CC
- Adobe Illustrator CC
- Affinity Designer
- Affinity Photo
- CorelDRAW Graphics Suite
- Adobe InDesign
- Affinity Publisher
- Adobe XD
5. Community Management Skills
As a social media manager, you have to be able to manage communities by acting as a facilitator and starting healthy discussions about the brand with your audience. This approach helps to build trust and loyalty among consumers. The more they interact with the people behind the brand, the more they fall in love with the company.
An increase in engagement in social media communities can increase the revenue of the company as well.
6. Leadership Skills
A social media manager should possess leadership skills. When the customer base increases or brands decide to increase their social media channels, the social media manager will be required to recruit a team to effectively manage all the brand’s social media channels.
With a leadership skill, you, as a social media manager, will manage your team effortlessly to execute the assignment you give them effectively.
Leadership skills are not required when you are hired as a social media manager, but it becomes valuable as your activities increase. It is advisable to acquire this skill ahead of time to make it easy to handle a team if the need arises.
Social media management is a recognized career. As someone looking to enter this field, it is vital to master the above skills very well and prove to your hiring manager that you are the best candidate for their company.