The best way to grow in business is to listen to feedback from your customers and address them by fixing whatever issues they would like you to correct or improve on whatever products they would like you to improve.
Social media monitoring tools do the same thing by listening to what your audience is saying about your brand or your competitors, across social media. The information you get from the social media monitoring tools can help you craft a better marketing strategy for your brand.
The tool monitors brand mentions as well as competitors, keywords, hashtags, and trends that are associated with your industry. A lot of conversations are going on, so it becomes difficult to monitor all conversations on social media as a brand. The tool is a huge time saver, and it will be a better investment for improving your overall social media marketing strategy.
We are going to look at the best social media monitoring tools that will help you grow as a brand on social media. I am sure you have come across a couple of them, but it doesn’t hurt to look at the rest and make a decision when it comes to selecting the tool that suits your needs.
What Is Social Media Monitoring?
Social media monitoring is the act whereby a brand monitors social media for information relevant to what it does. A brand would want to know about:
- Hashtags relevant to its industry
- Competitor mentions
- General industry trends
Social Media Monitoring Tools
As a brand, you can monitor social media manually for mentions, hashtags, keywords, and so on. But that would have a more significant impact on your time. Plus, you would have to compile your findings in a data form that can be understood and shared amongst your team.
Fortunately, with the social media monitoring tools, you don’t have to go through all this stress. They will help you gather all the information you may need, and you will also be able to share the data with your team. It also saves you more time which you can use to create more valuable content for your audience.
- Crowd Analyzer
- Google Alerts
Hootsuite is one of the popular freemium social media listening tools that connect multiple social media accounts on one dashboard. The social networks include Facebook, Instagram, Twitter, LinkedIn, Foursquare, WordPress, and Google+. Hootsuite is known for its management functions.
The tool has a search stream on its dashboard, which allows you to monitor conversations that are relevant to your brand or your competitors. You can use it to monitor keywords, hashtags, locations, specific search terms, and even what people are saying about your brand.
You don’t have to worry about delegating tasks or sharing information with your team, with Hootsuite, you can manage your team seamlessly, including delegating tasks and sending private messages.
The tool allows you to use RSS feeds to share information automatically to your social networks.
Keyhole is a social media tool for URLs, keywords, and hashtags. It can be used to monitor both Twitter and Instagram accounts. The tool tracks all the metrics live and shows them on a dashboard indicating engagements, dates, and other metrics. You can see activity levels in other parts of the world through heat maps.
Keyhole also shows you insight on trending topics, and influencers through the data collected.
TweetReach is a social media listening tool that shows you how many people your tweet was able to reach. It also measures the impact your social media discussions have on your followers and their implications.
The tool provides you with information on your most influential followers and also helps you to know the people you should be targeting with your content and promotions.
Digimind is a smart social media listening tool that makes you understand your online presence and competitive standing.
The tool gives you insight into how the public perceives your brand versus the competition. You can measure sentiment to know if a keyword is negative, neutral, or positive.
- ROI Measurement
- Search Data
Mention makes you aware of all your brand mentions on various social networks, blogs, forums, or any web page. The app supports 42 languages.
With Mention, you don’t have to search for reviews and comments about your brand; they are right there.
The tool makes it possible for you to track all your team actions, assign tasks, and share information with them. It is effortless to generate reports and export your mentions for a selected period.
They give you a free 14-day trial.
Talkwalker is a powerful social media tool; it serves as a social media search tool, monitoring tool, and an analytics tool.
The social media tool allows you to protect your reputation online by providing insight into what is happening around your brand on all social media channels and online media. This helps you tackle any incoming crisis (issues and complaints) before it hits.
It gives you insight on any search terms and metrics, instant business reports, and real-time brand mentions. This helps you maximize the social performance of your communication.
Crowd Analyzer is for the Middle East. It is the first Arabic-focused social media monitoring platform that works best if you and your audience are based in the Middle East.
Also, It is a robust social media monitoring and analytics tool which analyzes “Arabic content”, it checks for its relevance, sentiment, and dialect.
Crowd Analyzer monitors social networks, blogs, news sites, and forums.
Followerwonk is designed for Twitter. It is a useful monitoring tool if you are looking at monitoring your Twitter account. It optimizes and analyzes your online presence for maximum social growth.
The tool allows you to find and connect with anyone on Twitter with its Twitter bios feature. You can compare Twitter accounts with this tool; this will make it possible to see how your competitor’s account is performing against yours.
TweetDeck is a Twitter monitoring tool which covers all simple Twitter needs of a new user. It’s a powerful tool for creating a custom Twitter experience.
The tool can be used to schedule tweets and monitor interactions and hashtags as well as manage multiple accounts.
It has a web and mac app.
Buzzsumo for finding trending content and performing content research. It is also a powerful tool for monitoring and analyzing your Facebook pages. It gives you metrics on individual posts and also shows you which of your content performs best.
The tool also shows you which time to post, how long your content should be, and the type of content that works best.
HowSociable is a social media monitoring tool for measuring your social media presence. It allows you to measure your competitor’s social network presence.
What HowSociable does when monitoring your account is, it gives you a break down score for each of your social media accounts, this gives you a clear picture to know the social media platform that is working for your brand.
You are allowed to track 12 social networks, including Tumblr and WordPress, with their free account. A pro account will enable you to track 24 more, including Facebook, Pinterest, Twitter, etc.
12. Google Alerts
Google Alerts is the king of all monitoring tools; it allows you to monitor the entire web for topics, keywords, brand mentions, and competitor mentions.
If you already have a Gmail account, you go to the Google Alerts page and sign in, once you sign in, you can search for any keyword or phrase in the search box.
You can create an email alert for your search query, which will notify you via email whenever Google finds results relevant to your search query. Alerts can be set for specific locations and languages.
Twitonomy is a whole package on its own. It is a Twitter monitoring tool that gives you detailed and visual analytics on anyone’s tweets, mentions, retweets, and hashtags.
Its freemium service works great, but the paid services give you access to more great features for just $19/month. You will have to sign in with your Twitter account so that the app will monitor your account and give you metrics on every activity that takes place on your account.
It allows you to browse, search, filter, and get insights into the people who follow you. You can monitor conversations based on hashtags, lists, or users.
These are some of the most powerful social media monitoring tools you can work with. They all have the potential to help you know more about the behavior of your audience and also know what is being said about your brand across all the social networks.