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How To Use Instagram Highlights to Grow Your Business

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Instagram highlights are features on Instagram that allow brands to tell their stories to anyone visiting their profile. This article will show you how to create and use them.

Instagram highlights were created as an improvement on the Instagram story feature. With Instagram story, your stories last for only 24 hours but Instagram highlights allow your stories to be visible to your audience for as long as you want them to be visible. So, you will notice that both work to complement each other. Instagram story highlights allow you to not only show your behind-the-scenes video, but you can also showcase your products, services, freebies, client testimonials, and many more to your audience visiting your profile.

I believe you’ve seen those little circles that appear on people’s Instagram pages just below their bio. That is what we refer to as Instagram highlights. In this article, I will show you what Instagram highlights mean and how to create and use them on your Instagram page to grow your business.

Let’s get started.

What Are Instagram Highlights?

Instagram highlights

Instagram highlights are your Instagram stories that you want to keep on your profile forever to make them visible to anyone that visits your profile. The Instagram stories you add to your highlights will be visible after 24 hours that a normal story is supposed to last. It is a feature that allows you to tell your story automatically to anyone that visits your profile.

Instagram highlights operate like a regular Instagram story, just that it will not vanish after 24 hours and the list of viewers won’t be visible.

As of now, you create as many Instagram story highlights as you prefer, there is no limitation to the number of highlights you can create.

 

How To Use Instagram Story Highlights on Your Instagram Page

Now that you know what an Instagram story highlight means, I know you would like to learn how to create and use them on your Instagram page. I will be teaching you how to create your personal Instagram highlight and how to use them on your Instagram page.

How To Create Instagram Highlight

Instagram story highlight can be created using your story post, either the one you’ve recently uploaded or an archived one (an old uploaded story). It is pretty easy to set up an Instagram highlight for your page.

How to create your Instagram story highlight as a beginner.

  1. Open your Instagram page
  2. Upload a story that you would like to use for your highlight
  3. Open your Instagram story
  4. Locate the highlight icon below your story post
  5. Tap on the highlight icon
  6. The highlight icon will display a pop-up menu, tap on New
  7. Add a name for your highlight
  8. Edit your cover. You can leave it as it is or add a new cover from your gallery
  9. Tap the Add button and click Done.

Instagram highlights 1

Your new highlight can now be seen on your Instagram page below your bio. You can add as many highlights as you please.

To create a new Instagram highlight using a story post that you’ve already uploaded on your Instagram story, this is how to do it:

  1. Go to your profile
  2. From your profile, locate the highlight section and tap on New.
  3. A new menu will pop-up showing all the story posts you’ve uploaded; tick all the stories you want to add to your highlight and click Next.
  4. Add a name to your highlight and edit the cover photo
  5. Click on Add and tap Done.

 

How To Edit Your Instagram Highlight

Suppose you want to add a new story to your existing Instagram highlight, this is how to go about it:

  1. Go to your Instagram profile
  2. Tap on the highlight you would like to edit
  3. Locate the More button at the lower-left corner
  4. Tap on Edit Highlight from the pop-up menu
  5. Tap on Stories
  6. Tick all the stories you would like to add to your Highlight
  7. Once done, click on the Done button.

Finally! Your new story has been added to your highlight.

 

How To Edit Instagram Highlight Cover

You may have observed that different pages have customized Instagram highlight covers and you are wondering how to edit your Instagram highlight covers to your choice. Let me teach you to edit your highlight covers and customize them to fit your brand.

Here’s how to edit your Instagram covers:

  1. Go to your Instagram profile
  2. Tap on the highlight you would like to edit its cover
  3. Tap on More, located at the lower-left corner of the highlight page
  4. Tap on Edit Highlight
  5. Click on Edit Cover
  6. You will see the story post that you’ve added to the Highlight, beside it is your gallery button
  7. Tap on the Gallery icon to upload your customized Cover to be added as your Highlight cover.
  8. Adjust the cover to your choice.
  9. When you finish adjusting your cover image, tap Done.

edit Instagram highlightsedit Instagram highlights cover

You are now done editing your Instagram highlight cover. Your highlight cover will now be visible on your Instagram profile. Before you embark on this journey, you need to have your highlight cover already designed and saved to your phone’s gallery. You can use Canva to design your customized Instagram bio.

How To Add A Cover To Instagram Highlight

You can also add a custom cover to your Instagram highlight when you are adding a new highlight to your profile.

To add a custom cover to your Instagram highlight, this is what you need to do:

  1. Open your Instagram profile
  2. Locate your highlight
  3. Tap to add New
  4. Select your story
  5. Click on Next
  6. Click on Edit cover
  7. Select your preferred highlight cover from your gallery
  8. Tap on Done.

You are will be able to see your new highlight cover on your Instagram profile at the highlight section.

 

How To Delete An Instagram Highlight

If you change your mind concerning a particular highlight and you want to remove it from your Instagram highlight, this is how to go about it;

  1. Go to your Instagram profile
  2. Tap and hold the highlight you want to delete
  3. Tap on Delete Highlight from the pop-up menu
  4. Tap on Delete again to confirm.

edit Instagram highlightsdelete Instagram highlights

Your highlight will be deleted including all the story posts in it. To delete a story or stories from your Instagram highlight, this is how to go about it;

  1. Go to your Instagram profile
  2. Tap on the highlight that contains the story you want to delete
  3. Now, swipe to the story you want to delete
  4. Tap on More, under the story you want to delete
  5. Select Remove from Highlight
  6. Confirm Remove by tapping on Remove photo from the pop-up menu.
  7. You can click on Cancel if you change your mind along the way.

 

How To Create Instagram Highlights Cover Icons for Free

You can outsource your Instagram cover design to any graphic designer or create them yourself using a tool I recommend to my clients which is Canva.

Canva is a graphic designing software that allows non-designers to create beautiful designs for their business by editing templates already created on the Canva platform.

To create your Instagram highlight cover icons, follow the steps below;

You can do this on your phone or your PC.

1.Open the Canva application

 

2. Tap on create a design

how to create instagram highlights cover icon

 

3. Search for Instagram story highlight cover and select it

Instagram story highlight cover

4. Choose a template and edit to suit your brand needs

Instagram story highlight cover 1

5. Search for icons in the Element section to choose and icons to represent your highlight. Select the color option to change the colors.

 

6. Once done, click to download the file to your device’s gallery.

Instagram story highlight cover 2

 

Read Also: 11 Easy Trendy Instagram Story Ideas to Wow Your Followers In 2021

 

What Can You Add To Your Instagram Highlights

You can add anything to your Instagram highlight provided it’s in line with what your brand stands for. Highlights can be used to showcase a brand’s product and services, client testimonials, customer reviews, behind-the-scenes, and many more. This can help small businesses grow their brand on Instagram.

So, let’s see what you can add to your Instagram highlights;

Tell Your Brand Story.

You can use Instagram story highlight to tell your brand story. Create a story highlight and add stories that show how you started your brand from day 1 and how far you have reached in your growth journey. This approach makes your audience feel more attached to your brand and in the end, make them your loyal customers.

Promote Your Services.

If you have more than one service and you want your audience to be aware of the services you provide, you can create highlights for all the services you provide on your Instagram story highlight. You can create a separate highlight for each service you provide or create one highlight and add all your services under it.

To Announce an Upcoming Event

If you have an upcoming event, you can create an Instagram highlight for the event so that people visiting your profile for the first time will get to know that you have an upcoming event.

To Showcase Your Hobbies

The possibilities that come with highlights are endless. You can add and showcase your hobbies using your Instagram highlight. Many users use highlights to showcase their hobbies and show videos of how they perform their hobbies. It increases trust in your audience as they get to see the real person behind the account.

 

Instagram Story Highlights: FAQ

How to view Instagram story highlights?

Ans: If you want to view Instagram story highlight on someone’s page, go to the Instagram page, locate their highlight icon under their page bio, click to view the story highlights.

How many stories can you add to your highlight?

Ans: Instagram allows users to add up to 100 stories (photos and videos) to their highlights. When you exceed the 100-story limit, any additional story you add will replace your old stories.

How long will an Instagram story highlight last?

Ans: Instagram highlights do not have any limit when it comes to how long they will last. It can last forever unless you decide to remove them or change them.

Can you hide your Instagram story highlight from users?

Ans: Yes – you can hide your Instagram story highlights from users once you hide them from your stories.

Anyone user that you’ve blocked from seeing your stories will automatically not see your Instagram highlights.

 

Conclusion On How to Use Instagram Highlights to Grow Your Business

Instagram keeps evolving and they are always working hard to make their platform the most preferred by creators. So, any feature they introduce on their app is to help creators increase engagement and grow their business using their platform.

Instagram story highlights is a feature introduced to make your profile more interesting to your audience for them to spend more time when they visit your Instagram page. Make good use of the Instagram story highlights and don’t hesitate to drop your questions in the comment box below.

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Kelvin Nii Ayi Aryee

I am a Social Media Marketer and Consultant and my aim is to help businesses and startups use the power of social media to increase their marketing effort and build a strong audience for their brand. I do this by implementing various social media marketing strategies to bring in more sales, traffic and leads for businesses through various social media platforms. Specialties: Social Media Marketing, Online Marketing, blogging, Affiliate Marketing and Email Marketing.

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