How To Create Engaging Content on Instagram

How To Create Engaging Content on Instagram: 9 Easy Steps

How do you create engaging content on Instagram?

With over 600 million users, the photo-sharing social media platform has become an important part of any business’s marketing plan.

Creating engaging content is the dream of every business or influencer on Instagram. It used to be easy when Instagram started its operation, any individual could create content and receive massive engagement within a few minutes of posting but it isn’t the case now.

Instagram has evolved and continues to evolve as its user base grows, all trying to grab the attention of the audience. In light of this, as well as constant algorithm changes, it is now harder to attract the attention of the masses if your content isn’t engaging and valuable.

While several factors influence how much engagement your posts receive, there are certain things you can do to make sure you are providing content your followers want to see and be part of.

In this article, I’ll teach you the ins and outs of creating engaging content on Instagram that will earn you likes, shares, and comments from your audience and entice them to engage with your posts in the future.

Let’s get started.

 

9 Easy Steps to Create Engaging Content on Instagram

Creating engaging content on Instagram might seem like a daunting task but with the right mindset, knowledge and guidance, you will start creating engaging content on Instagram in no time.

Here’s how to create engaging content on Instagram:

Step 1: Understand What Engages Your Audience

There’s no one-size-fits-all recipe for creating engaging content, but there are some guiding principles that can help you along. If you have a product or service that is visual, focus on creating photos and videos that build an authentic connection with your audience.

If you have a nonvisual business, create images and videos that tell a story or inform your customers about what you do. Understanding what engages your audience will save you time and help avoid expensive mistakes when it comes to allocating resources for content creation.

Creating professional and engaging content takes time, so batch creating your content may be worth your effort. Rather than creating new content every week or month, create a solid base of original posts that perform well and then add new posts periodically based on what has been successful.

Consistency is key! Having multiple variations of a theme may seem like a good idea at first—especially if you see other accounts doing it—but posting too much will likely result in decreased engagement over time. Make sure to stay true to who you are as a brand while keeping an eye out for trends among top accounts within your niche.

Tools for content creation

  • Canva
  • Inshot
  • Splice
  • Clips Maker
  • CapCut
  • Motionleap

 

Step 2: Give Them an Incentive to Engage

A lot of people think that creating engaging content for social media is a piece of cake. However, it’s not as easy as it sounds and requires significant time and effort.

You need to understand your audience, create content your audience will find valuable, give them an incentive to engage with you, inspire action by making sure they know what they stand to gain by engaging with you and also have them share your posts so that others can learn about you too.

If you are serious about creating engaging content then all of these points should be taken into consideration while planning out your next post. People might like a few posts here and there but if they are not coming back to engage with your content because you are not inspiring something in them through your content, then what is the point?

They will just move on to another brand that makes them feel something or that gives them value. And so will their friends and followers!

You have to provide value to your audience through your content and give them content that isn’t already available and can be found on almost all IG accounts in your niche.

 

READ ALSO: Top 7 Smart Instagram Automation Tools For Marketers

 

Step 3: Provide A Call-To-Action

A call-to-action (CTA) is a simple instruction that encourages your visitors to take action after viewing your content, it could be a click, like, share, subscription, comment, or follow.

CTAs usually appear at the end of a post, but they can also be included in posts, within images, video, and audio.

The most common CTAs are Like and Share, Comment, Read More, Continue Reading, Download Now, Sign Up Here, and Shop Now.

The goal of your CTA should match your business goals for creating content. For example: If you want more traffic to your landing page, then your CTA should be “Learn More” so that people will click to go to your landing page to learn more about the business you are promoting.

 

Step 4: Track and Analyze Your Content

If you are serious about creating engaging content, then you need to track it. Consider using social media analytic tools to track your content insight.

Instagram has an in-built analytics tool to help you make the necessary analysis.

Whatever tool you choose, be sure to check your analytics regularly and make changes as needed. Also, this is a great way for you to find out what type of content your audience responds to the most.

For example, if you notice that people tend to engage with photos more than they do with videos, then that’s something you should consider when planning future posts. Or if you notice that one type of post tends to get more likes than another type of post, then that’s something worth paying attention to when planning future posts.

The point here is to keep an eye on how well your content performs so that you can adjust things accordingly. Create more of the content that keeps receiving more engagement from your audience.

 

READ ALSO: 7 Tips On How To Use Instagram For Small Businesses

 

Step 5: Use Hashtags Effectively

Hashtags won’t skyrocket your reach but including them in your post is very important in regards to getting new eyes on your content from those who aren’t following your account.

Use hashtags to connect with others talking about similar topics and find new followers who might be interested in your content.

A hashtag is a keyword preceded by a hash symbol (#). It lets others know what topic you’re discussing.

For example, if you want people interested in fitness and nutrition to follow you on Instagram, use hashtags like #fitness or #nutrition when posting.

Hashtags will help in getting new users to see your content and when they get value from your content, they will engage with them and share it with their followers.

How to use hashtags effectively

  • Use specific and relevant hashtags. Using specific and relevant hashtags allows your content to be discovered by users who will be interested in your content. Get’s you in front of your target audience.
  • Use a combination of hashtags. Using a combination of hashtags helps your content to appear in searches involving various related keywords. Use a combination of low, medium, and high hashtag volumes.
  • Track and analyze past hashtags used. Check your insights to see how your previous post performed due to the hashtags you used. Find out the hashtags that worked and keep using them in your future posts.

 

Step 6: Post Before Peak Times

Smart content creators know that posting before peak times makes a huge difference when it comes to engagement.

According to data from Statista, some of these times are Monday-Friday, 9:00 AM; Tuesday-Wednesday and Saturday-Sunday, 1:00 PM; and Friday, 10:00 PM.

If you want your post read by as many people as possible, you need to post before peak times.

Why do I say that?

When you post before peak times, your post shows up in the feed of your followers once they come online at the peak time.

Remember, your followers aren’t scrolling through their feeds constantly.

They might miss your post if they don’t happen to see it at one of these peak times. So, make sure you schedule posts to go out just before their peak times.

 

Step 7: Know Your Audience

When creating engaging content, it’s important to know who you’re trying to reach. You could create an awesome piece of content, but if it doesn’t connect with your audience or doesn’t solve a problem they have, then why would they engage with it?

In order for your content efforts to be successful, you need to have an understanding of your target audience. Look at their profiles and read through their comments.

They will tell you exactly what interests them and how they like things presented. If you can create something interesting and valuable enough for them, then there is no doubt that engagement will happen! This can make all of your hard work worth it!

You can ask them directly about the type of content they would like you to create through QnA posts or live sections.

You can also find out the type of content that will be pleasing to your audience by going to big accounts in your niche and reading through their comment section to find out the questions that people are asking them for you to get an idea of content to create for your page that will address those questions.

 

 

Step 8: Diversify Your Content

There are a few different ways you can diversify your content. Posting different types of content will help you test and analyze your content and see which content type works for your IG page.

Successful creators post different types of content from single posts to carousels, to reels and stories. they post all these content types to experiment and see which content type works best and they double down on the content types that work best.

So, try creating different content types on your Instagram account and see the content that gets massive engagement and likes.

A tool like Canva can help you create single posts, carousels, reels, stories, etc.

 

Step 9: Post Consistently

After capturing the attention of your audience with your valuable content, it doesn’t stop there, you have to be present in the feed of your audience consistently.

You have to show up every day with your content.

Create a posting schedule for yourself and go by it.

Make sure you are always posting valuable content at the scheduled time.

Post different content types that work for your account.

If you are not able to show up on a particular day, let your audience know about it.

 

Bonus: Concentrate on Building a Community

Channel your energy into growing a community instead of focusing on getting more vanity metrics.

Building a community of loyal followers is going to benefit your brand in the long run.

Loyal followers are users who have decided to follow and trust your brand. these users will always engage with your content because they have shown interest in your content and brand.

This is why influencers are being valued in the creator’s economy. They’ve built a community of trusted audiences who will take decisions based on the instructions they receive from the influencers.

So, building a community around your brand will help position your brand as an authority in your niche and this will boost your engagement.

 

Conclusion On How to Create Engaging Content on Instagram

Creating valuable content without getting the engagement you want is frustrating. And with the constant algorithm updates on the Instagram platform means content reach will keep decreasing if you don’t have a lot of loyal followers who will be engaging with your content after posting them.

So, you have to focus on building a community of loyal followers while creating valuable content for them.

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