Most social media platforms have come and gone, but several have also stood the test of time and have grown into marketing channels for most brands. One of the important…
Influencer marketing is one of the most effective marketing strategies for expanding your business reach, increasing your credibility in your niche, and establishing yourself as a thought expert in your…
Do you think influencers are important when it comes to brand communication on social media? The answer is Yes. Social media has made it possible for influencers to be used…
Social media started as a platform to connect with family and friends; little did we know that it would create careers for people. The term social media marketing was not…
Whoopro, a Ghanaian based self-service influencer marketing platform was created to address the challenges faced by influencers and brands during a social media marketing campaign. Influencer marketing is an aspect…
Social media has become part of many brand's marketing strategies, and for it to be effective, brands need to know the various important social media metrics that need to be…
In this digital age, it is not surprising that many brands are taking advantage of the online digital tools to get exposure for their business activities. Social media marketing is…
Mistakes happen in every aspect of our lives and business. In this pressured business world, it is even easy to see startups make mistakes in their early stages. The gurus…
Marketing on social media is increasing. Why? Social media has taken over the internet, and almost everyone on the globe has a social media profile. This platform has made it…
Ever wondered what the colours in Coca-Cola logo represent? It represents energy, power, excitement, and passion. The whole branding strategy of Coca-Cola was based on selling experience rather than just…