Content marketing has become part of digital marketing strategies for many upcoming and existing startups.
This is mainly because of the powerful global exposure that digital marketing can give your brand. Many brands have incorporated digital marketing into their marketing strategy. One of the ways to integrate digital marketing into your marketing effort is through content marketing.
Content marketing is a vital marketing strategy in digital marketing. Creating and sharing valuable content helps in driving traffic to your website, increase leads and conversions, as well as brand awareness.
Because many startups keep emerging at a faster rate, there has been an increase in content distribution over the internet. Every startup company has adopted and added content marketing to their marketing strategy, therefore there is a little chance for an upcoming startup to get visibility through content marketing if you don’t know the tips and tricks involved in coming up with relevant and valuable content.
We know how content marketing can be difficult for you as an upcoming startup, especially if you have no or less knowledge in it.
Thus, you have to learn everything about content marketing, coming up with a strategy, and how to implement it.
Therefore, I have compiled some of the best tips that can help you as a startup in your content marketing journey. These 9 content marketing tips will help your startup boost its visibility and increase sales.
Let’s get started…
Content Marketing Benefits for Startups
Before we continue to talk about content marketing tips for startups, let’s look at the benefits that content marketing can bring to your startup. As you know, every marketing strategy should bring an outcome to the business it represents. Content marketing is also equally a beneficial marketing strategy, so let’s check it out:
- Increase Brand Awareness
As a new startup, the best way to scale up is to put your brand out there. Get people talking and engaging with your brand. This can be done through content marketing, create relevant and valuable content for your audience consistently. Content marketing makes your startup remain significant over time.
- Industry Expert
One of the great benefits content marketing brings to your startup is that, it can make people see your startup as an expert in your industry. This can be achieved by giving them relevant and high-quality content. To create relevant and valuable content, you need to do a well-researched analysis of your industry happenings. You learn from industry experts, popular blogs, as well as news outlets. It makes you stay on top of your game, and your audience will always come to you for industry-related content.
- Positive ROI
Content marketing increases return on investment—any marketing campaign must-have content marketing in it. The marketing strategy you can use to convert your cold audience to a warm audience and then paid customers is through content marketing. Content marketing will give your startup exposure and at the same time, attract more audiences and customers to your brand. There will be a positive return on investment for your startup.
Content Marketing Tips For Startups
- Create Content That Represents Your Brand
- Stay Up To Date With Industry Trends
- Create A Blog For Your Startup
- Create High-Quality Content
- Be Present On Social Media
- Partner With Influencers
- Have A Content Calendar
- Create SEO Optimized Content
- CTAs Matter
1. Create Content That Represents Your Brand
One of the ways to stand out among the crowd and get your content noticed by your audience is for you to create content that represents your brand.
Every startup has a unique story and voice. So, when you create content for marketing purposes, it should be written in your brand voice. Your brand elements, such as name, fonts, colours, formatting type, and other details should reflect in your content.
Make sure that your team knows about your style of content creation. So that whatever type of content (image, video, written content) they create, will reflect your brand story and voice. This will make your audience identify and interact with your content wherever they see them.
2. Stay Up To Date With Industry Trends
Your brand is where your audience comes for industry topics, breakthroughs, etc. so it wise for you to stay up-to-date with the happenings in your industry for you to always give them top-notch information on the latest trends, news, products, and topics.
Aside from staying up to date with industry trends to serve your audience, your startup also tends to benefit from this initiative. Both your customers and business will be attracted to your brand because they see you as an authority in your niche.
Being aware of happenings in your industry will help you stay ahead of the curve.
How to stay up to date with industry trends
- Subscribe to industry journals and magazines
- Set Google alerts for keywords in your industry
- Read the news on industry news sites
- Listen to industry-related podcasts
- Engage with your customers
- Spy on your competitors
3. Create A Blog For Your Startup
Blogging is another great content marketing channel that you can use to tell your brand story, grow audience, review your products, offer opinion articles, write about industry news articles, write on how-to tutorials and discuss issues related to startups.
It serves as another means to drive traffic to your product pages; you can write review articles about your products and link them back to your product pages. A blog can serve as an online home for your startup, where your audience goes and learn more about your startup culture, services, and goals.
4. Create High-Quality Content
When it comes to blogging, you have to create high-quality content for your audience. Posting high-quality content on your blog will always lead to better engagement and more shares on social media.
One of the ways to get more audience and engagement on your content is to create high quality and relevant content, it increases shares as well, making it possible for your content to reach a new set of audience. The content should be valuable to your audience.
You can write on topics like, how your startup got funding, your failures, hacks you use in your industry, or tricks that are working for you. Research more on your industry topics, news, and keywords so that you can create more valuable content for your audience.
Tips: Use Buzzsumo to research on industry content that has more shares and engagement on social media, so that you can also create content around that keyword.
5. Be Present On Social Media
Social media platforms like Facebook, Twitter, Instagram, LinkedIn, etc. are one of the powerful marketing channels out there, when it comes to digital marketing. Establishing your startup on social media allows you to reach a global audience with what you have to offer.
As the name implies, you need to be social with your content. Your content on social media should be social and engaging; you can create a video, image, and written content. Excite your audience with your content and ask them to share and like your content. The more engagement you get, the more your content goes far into attracting more audience for your startup.
Once you create the content, you don’t have to always be online to post and share. There are social media monitoring tools to help you schedule and distribute your content to various social media platforms.
6. Partner With Influencers
As a startup, you may have a limited budget when it comes to promoting your content and products. This means paid ads and promotions will not be favourable for your startup. Because of that, it will be encouraging to resort to a beneficial and low-cost marketing strategy to promote your content and products to the global market.
Influencers tend to have more active following on social media. When they endorse or recommend your product and services to their audience, it gets more reach, engagement, and sales.
For you to leverage influencer marketing to promote your startup, you need to research and find influencers in your niche. Follow them, interact with their content, sign up for their newsletter, engage with them on all platforms. The goal here is to create a relationship with them.
When you succeed in establishing a relationship with them, provide value, and ask them to talk about your startup in return for the value you provided for them. They will be glad to do that without taking any form of payment.
7. Have A Content Calendar
As we’ve already discussed, content marketing should be your primary marketing tactics as a startup. You need to ensure that your audience is seeing content in the name of your startup regularly.
It becomes a bit complicated when you are growing your startup while creating and monitoring your content at the same time. You can easily skip a day or days without giving out content; that is why I recommend designing a content calendar for your startup.
With a content calendar, you will be able to keep up with regular content creation. Make sure your writers and designers get access to your content calendar so that they can go by it, to create content daily for your audience.
8. Create SEO Optimized Content
Creating content that is SEO optimized is another source of getting visibility for your startup. Well-optimized content on your blog means that it has the potential to rank on search engines like Google, Yahoo, Bing, etc. if the search engines find your content to be valuable and well optimized, it will appear on the first page of SERP making it visible to users around the world without the need to pay for advertisement.
For you to create well-optimized content for higher rankings, you can make use of Google Keyword Planner and SEMrush. These tools will help you discover trending topics, keywords, and phrases trending in your niche, for you to optimize your content to rank higher on SERP.
9. CTAs Matter
To conclude, your content should carry a message that tells your audience what to do after consuming the content. CTAs are a marketing strategy that is used to tell your readers what they have to do after coming into contact with your content. It tells them to take action. The actions can be engagement, shares, comments, product purchases, likes, newsletter, or email subscription, depending on your marketing goals.
A well-crafted call to action will increase conversion rate, thereby improving your chances of reaching a new audience, making a sale, or landing a new contract. Content materials without CTAs will not achieve the marketing purpose you intend to fulfil.
Make sure that every content you create has a call to action attached to it.
Content marketing is one of the best digital marketing strategies that will bring visibility to your startup when you do it right. You can attract more customers and leads to your startup through this strategy. Put these content marketing tips into practice, and in no time, you will see an increase in audience and sales.