Nonprofits rely on the generosity of philanthropists and donations to make a change in the world. The internet has made it easier for non-profits to promote their causes–and to raise money from anywhere around the globe!
Social media has become the norm for reaching people on a large scale. It’s no longer just about connecting with your friends and family; it’s about sharing messages to educate and inspire.
Social media has become one of the best online tools for nonprofits to reach people for support around the Globe despite some of the challenges being faced. Most social media platforms like Facebook, YouTube, Instagram, provide some features for fundraising and support which nonprofits can leverage to help their cause but the benefit cannot be enjoyed by nonprofits if they don’t know how to find and use them.
In order to be successful, you need a well-planned social media strategy that will reach your target audience and inspire them to donate.
In this article, I will be teaching you how to set your nonprofit organization for success by building a well-planned social media strategy.
Read on to know the best tips that will help you promote your non-profit project on social media.
Why Should NonProfits Pay Attention to Social Media?
Nonprofits rely on donations and funds from philanthropists and society as a whole to fund their projects. Social media is the platform to connect nonprofits to the rest of the world for them to make their message known.
Let’s look at the reasons why nonprofits need to leverage social media.
To Raise Awareness
Social media provides the platform for nonprofits to reach their audience and supporters with their message, campaigns, mission statements, and initiatives. As a nonprofit, you might want to leverage social media platforms to connect with the needy who needs your support and also spread your messages, initiatives, etc. across these platforms.
Tell Your Story
Tell your nonprofit story to your audience, share your wins, achievements, accomplishments, whether big or small. Let your supporters and contributors know what you are doing with their funds, also use the platform to appreciate your contributors. By sharing your gratitude, achievements and accomplishments, you will attract more support for your nonprofit projects.
To Build a Community
You can use social media platforms to build a community of raving fans who will help push your activities at no cost. Building a community on social media is a powerful way to get more people to support your nonprofit cause by becoming volunteers, mentors, financial supporters, and many more. You can create groups for your audience where they can interact with each other, support your initiative, contribute towards your projects and many more.
6 Tips to Promote Your NonProfits Project on Social Media.
Follow these tips and learn how to promote your nonprofit on social media.
1) Create a campaign and slogan.
2) Use hashtags and keywords.
3) Create shareable content.
4) Follow up with donors/volunteers.
5) Share personal stories or experiences.
6) Engage with followers and volunteers.
Create a campaign and slogan
Your campaign and slogan will be the foundation of your marketing efforts. It will be what you use to start conversations, establish connections, and get people interested in your project.
Take a few minutes to brainstorm different slogans that speak to your audience’s passions. From there, choose one slogan for your campaign–and make sure it’s something people will remember!
Your slogan should also highlight what you do best, or what sets you apart from other charities or non-profits. For example, if you work with impoverished mothers in developing countries to help them create sustainable businesses, you might have a slogan like “We empower women.”
Use hashtags and keywords
Using hashtags and keywords will help your posts reach the people who are most likely to be interested in your project. For example, if you’re running a campaign to raise money for women’s shelters, use the #womensshelter and #endviolence hashtags.
If you’re looking to reach people who are interested in animal welfare, use the #animalshelter and #animalrescue hashtags.
When using keywords, make sure that they are relevant to your nonprofit project. If someone searches for “dog shelter” or “exotic animals,” you want them to find your post easily!
Create shareable content
Non-profits can’t afford to spend money on advertising—so it’s important to find successful ways to promote your projects. A great way to do this is by creating shareable content.
Think about what kind of content people would want to share with others in their social media networks. If you’re passionate about animal welfare and want people to donate, for example, you might create a photo of an adorable puppy with a caption that reads: “If we don’t take care of our animals, who will?”
This is an easy post for someone to share on their social media page–and it could inspire others to donate too!
Follow up with donors/volunteers
When a donor donates to your non-profit, they need to know that you’re going to follow up with them. When they donate, they want to feel like they have a personal connection with your organization and see the impact of their donation firsthand.
There are many ways to reach out to donors and volunteers after they’ve donated or volunteered their time. You can include a follow-up email, phone call, or handwritten note in the mail. If you provide volunteers with a t-shirt or other swag, be sure to thank them!
Encourage your donors and volunteers to share their stories with others on social media using #MyStoryNonProfit. This will help spread awareness about your non-profit and show how you’re making a difference in the world!
Share personal stories or experiences.
This is a great way to create a connection with someone that you want to donate money. Sharing personal stories, especially related to your cause, will make people more inclined to donate because they see your passion and commitment towards the cause.
For example, if you are an animal shelter trying to raise funds for the care of stray animals, sharing personal stories about how someone decided not to adopt their pet because they couldn’t afford medical treatment is sure to inspire sympathy – and donations!
Engage with followers and volunteers.
There are many invaluable benefits to having followers and volunteers:
– They’re a source of inspiration and ideas.
– They can help you reach more people and promote your organization’s cause.
If you want to be successful, it’s important that you engage with followers and volunteers. This will not only keep them interested in what you’re doing, but it will also allow them to share their own stories with others.
This guide will take you through the process of creating a campaign and slogan, using hashtags and keywords, creating shareable content, following up with donors/volunteers, sharing personal stories or experiences, and engaging with followers and volunteers. By following these steps, you will be able to promote your non-profit project on social media.