To succeed in the online marketing world, you have to focus on using the best digital marketing plugins for your marketing activities. To increase traffic and drive more sales to your online store, you should make your marketing attractive and also give users a better experience when they visit your store.
There is a lot of competition online these days, so doing marketing like what everyone is doing will not get you there; you need to have a plan and employ some of the best digital marketing plugins to gain customers’ attention and increase revenue.
In this article, I will show you some of the best popular digital marketing plugins that will be beneficial to you as an online store owner.
Hustle is one of the best WordPress plugins for digital marketing. The plugin allows you to convert your website traffic easily and also build your mailing list. It has a wide range of features that help boost your website audience.
Hustle doesn’t only help you convert your traffic and build your mailing list, but its features can help make your site as elegant as possible. The plugin also comes with a set of widgets, pop-ups, slides, and shortcodes, among others; this feature helps you to set up targeted ad campaigns to capture leads and generate more sales.
You don’t have to worry about social sharing because Hustle provides a social sharing button that allows marketers to easily share their content on popular social media networks to get more leads and conversions.
- Hustle provides pop-ups, widgets, embeds, slide-ins, and after post-opt-ins.
- This plugin has a built-in design editor for simple customization.
- Hustle allows you to integrate with the best email services, including MailChimp, GetResponse, Sendy, and many more.
- Able to track how many times pop-ups, opt-ins, and slides-ins are displayed
- Easy to manage dashboard
WooCommerce is an excellent digital marketing plugin for online store owners. If you want an easy e-commerce WordPress plugin that can help you quickly build an elegant online store on WordPress, then WooCommerce is your best bet.
This popular and user-friendly digital marketing plugin is free to use and allows store owners to control what they are selling in their online store. It has every essential thing you need to build an online store, including configurable shipping options, secure payments, and many more.
- WooCommerce is an open-source plugin and free to use
- The plugin is easy to use and set up.
- WooCommerce offers a flexible and secure payment option.
- It can be used to manage orders.
- WooCommerce works on computers and mobile devices.
- The plugin comes with templates and themes that can make you customize your store per your choice.
- WooCommerce has freemium and premium extensions which help in the functioning of your online store.
MailChimp is one of the best email marketing plugins on the market. It helps you design marketing materials and allows you to collect customer information and use it for your marketing strategy. It has many tools to help you send Emails, create campaigns, automated messages, sell online, postcards, and analytics tracking and reporting.
- MailChimp aids you to collect customer data through signup forms, pop-ups, opt-ins.
- It helps you to use the data you collected to design personalized marketing content and templates.
- It provides users access to use it for free; the free version is limited to 2000 subscribers and 10,000 emails.
- It provides users with tools that help them build dynamic content.
- MailChimp provides users with recommendations on how to improve their current campaign.
OptinMonster is another digital marketing plugin that helps you optimize your site to increase conversion and generate more leads. It provides users with useful online store features like pop-ups, signup forms, drag-and-drop builder, floating bars, coupon wheels, and many more.
The plugin comes with Exit-Intent technology, allowing you to capture and convert users who are exiting your website.
- Provides analytics and insights into the data you collect
- Provides users with templates for designing beautiful lead capture forms
- OptinMonster allows you to personalize your ad campaigns based on how your visitors behave when visiting your site.
5. Easy Digital Downloads
Easy Digital Downloads is a digital marketing plugin that allows users to sell digital products such as PDF files, music, videos, and e-books without stress. The plugin is free to download and easy to use.
It is designed with powerful features that meet all online business needs.
- Easy Digital Downloads works with any WordPress theme.
- The plugin comes with hundreds of add-ons and extensions.
- Provides users with a built-in reporting and analytics platform
- It gives you access to integrate various payment gateways, including Amazon pay, Bitpay, PayPal, and many more.
- It allows users to create discount codes for their offers to encourage customers to purchase more goods and services.
ThirstyAffiliates is the best choice for affiliate marketing and management. The plugin makes it possible for store owners to attract affiliate marketers by creating affiliate links and sharing with them. Store owners can use this plugin to create, manage, and insert affiliate links on website pages.
- ThirstyAffiliates allows Google Analytics integration.
- Ability to cloak affiliate links
- Gives detailed analytics about important data
- Allows you to customize your affiliate links
- The plugin supports geolocation links.
7. Click to Tweet
Click to Tweet is another useful digital marketing plugin that allows users to easily create, share, track, and promote content on Twitter. This plugin will enable you to create ad boxes on WordPress within your content. When your audience wants to share your content with their followers on Twitter, they just have to click any of the plugin’s ad boxes.
The ad boxes come in different sizes and dimensions, depending on the user’s choice and content type.
It tracks your content and provides you data on the activity of your links.
It is free to use
Allows you to create short links for your content
Allows you to create links for Twitter
It gives you a detailed analysis of your links and demographic information
8. Floating Social Media Icon
Floating social media icon is a digital marketing plugin that gives you the freedom to add floating social media icons on your website. Adding a floating social media icon on your website makes it easy for your audience to share your content on their social media channels.
Having social media icons on your site makes sharing of your content on social media easy and allows you to reach a wider audience.
- Easy to configure
- Easy to drag, resize and position icons
- Over 20+ social icons, animations, and themes available
- Select a position where social media icons will float
BigCommerce is an open-source SaaS platform that allows users to set up e-commerce stores and sell products online. They have all the techniques and tools needed for setting up an online store. They power many powerful brands like Tyler’s, Skullcandy, Jeep People, and many others.
- BigCommerce has no transaction charges.
- It provides users with a lot of templates to customize their online store.
- Provides users with a variety of SEO tools
- Allows you to integrate with platforms like Facebook, Instagram, and many more
WPForms is a WordPress plugin that enables users to use newsletters, contact forms, and other web forms without any stress. If you are looking for a way to collect feedback from your audience or conduct a market survey, WPForms is important for you.
The plugin has a free version that provides users with newsletter templates, suggestions, and signup forms.
- It comes with easy-to-use inbuilt templates.
- Provides users with a single dashboard to manage everything in one place
- It is responsive on all devices.
- The plugin also supports many popular payment gateways.
11. Yoast SEO
Yoast SEO is one of the popular SEO plugins in the digital marketing world. The plugin helps users optimize their website and its content for search engines. SEO is a crucial part of every online business. Being able to rank high on various search engines means there will be a boost in website traffic and possibly sales.
The plugin helps you to quickly find and solve SEO issues on your website for better optimization.
- Provides users with SEO analysis
- Easy to use and understand
- Allows users to see how their content will look in SERPs
Every online store owner needs to have digital marketing plugins and tools to enable them have an effective and efficient e-commerce store to get more traffic and make more sales. Go through the article and find the plugins that you will need to help you get more traffic and conversions on your site.
The plugins are tools that will help you create a better online store that gives your customers a seamless experience.